An idea born from the most basic human need – thirst.
It’s 1989. Bicycle enthusiast Michael Eidson, is competing in the “Hotter’N Hell 100.” Water is vital to surviving the race, and there are few places to refill a water bottle. Eidson, an emergency medical technician, decides to fill an IV bag with water and slip it into a white tube sock. Then he stuffs the contraption into the back of his bike jersey, throws the thin hose over his shoulder and clamps it with a clothespin.
Hands-free hydration is born.
It took courage, conviction and imagination to evolve from an IV bag in a tube sock sold by a motorcycle-driven sales force of one. Our core values remain the same and drive everything we do – from inventing the hydration category to becoming the world’s leading maker of hydration solutions.
We are fully dedicated to what we make, how we make it, and for whom we make it and the ways it impacts people’s lives and the environment