Make sure you’re geared up for a busy year.
An idea born from the most basic human need – thirst.
It’s 1989. Bicycle enthusiast Michael Eidson, is competing in the “Hotter’N Hell 100.” Water is vital to surviving the race, and there are few places to refill a water bottle. Eidson, an emergency medical technician, decides to fill an IV bag with water and slip it into a white tube sock. Then he stuffs the contraption into the back of his bike jersey, throws the thin hose over his shoulder and clamps it with a clothespin.
Hands-free hydration is born.
It took courage, conviction and imagination to evolve from an IV bag in a tube sock sold by a motorcycle-driven sales force of one. Our core values remain the same and drive everything we do – from inventing the hydration category to becoming the world’s leading maker of hydration solutions.
We are fully dedicated to what we make, how we make it, and for whom we make it and the ways it impacts people’s lives and the environment
Back to School and Work
Melissa Newell’s 2019 EWS Season
MTB can be a brutal sport, as Melissa witnessed and experienced for herself this year.
Ben Oliver’s first year in elite ranks
2019 was Ben’s first year racing in the elite ranks and it had its ups and downs.
Spring Challenge Cromwell
Over 1,400 inspiring women took part in the world’s biggest adventure race with Team XXX crossing the finish line in first place, taking out the 9-hour category at Spring Challenge Cromwell.
Spring Challenge Gear List
Good gear makes all the difference. Check out our suggestions for Spring Challenge.
Hot Cap Insulated Stainless 12oz
Keep coffee or tea nice and toasty with Hot CapFind Nearest Stockist
Beck Insulated Stainless 20oz
The Beck water bottle features a drink through cap that is leak-proof when closedFind Nearest Stockist
Eddy Kids Insulated Stainless 12oz
Kids love Eddy®! No tipping: just flip, bite, and sipFind Nearest Stockist
The Quantico™ is the ultimate everyday carry bag: it packs everything you need to set up a workstation wherever you go, without too much extra bulk.Find Nearest Stockist