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Jim Young: Brand Ambassador

Jim Young: Brand Ambassador

Jim has been involved in with Southern Approach as a brand ambassador in some shape or form for around ten years. He even had a brief stint as our sales rep but the call of the mountains was too strong and there was unfinished business in Hokkaido, Japan. Here is his story …

My name is Jim Young and I have been involved in the mountain industry my whole life, starting at the tender age of 18. I had humble beginnings as a snowboard instructor (up to no good!) at Crystal Mountain, Washington State in the USA in 2006.

Fast forward 12 years and I’m now a fully qualified NZMGA Ski Guide, avalanche forecaster / educator, and alpine rescue team leader. Its been a pretty interesting time working my way to this point and has come with massive highs and lows. I love what I do and wouldn’t change it for the world.

With my work as a ski guide, ski patroller and alpine rescue specialist I have taken my trade internationally to the USA, Canada and Japan. As recently as May this year I was working at Mt Rainer in Washington State, USA with their rescue team exchanging knowledge and seeing how other operations work. Safe to say my Helio 105 skis made the trip for a few prime North American ski tours!

When I’m not guiding for Southern Lakes Heliski in Wanaka or on standby for rescue in Mt Cook I can be found trying to be a rock climber, riding bikes (road and MTB), catching waves at New Brighton in Christchurch or trying to perfect dropping beats in my living room.

In terms of equipment, due to my various professions, I am a discerning customer of all professional grade equipment and won’t mince words when something’s not right. Lucky for me Black Diamond, Pieps and the other brands from Southern Approach all offer high end gear that generally hits the mark.

I have enjoyed great support from Southern Approach through out my career and I’m stoked to now be an ‘official’ ambassador and provide the industry an honest, professional insight to equipment being used in good old kiwi conditions. Stay tuned for more soon….