We proud ourselves in delivering leading innovative & quality products to you, the retailer and New Zealand’s outdoor enthusiasts. From gear for the beach and ocean to the high alps, our brands will have you sorted. We are always on the lookout for additional new and exciting brands, so let us know if there is something you want to see represented here in Godzone.
At Southern Approach we look at New Zealand carefully and find out what really fits into the outdoor market. New Zealand conditions can take you from tropical hot spots to alpine snow; therefore we want to ensure that the products we distribute can provide the quality and versatility desired for your chosen environment.
Our staff are keen outdoor enthusiasts who love the gear and take any opportunity to use it in our great outdoors. Board room meetings can take place on a chair lift or yes, over a drink or two at the pub! If it’s snowing we might all be charging fresh powder, or if it’s hot and sunny, hitting the bike trails at lunch.
Our mission is to “bring the world’s best toys to the world’s best outdoor playground”.