Inov-8 is one of the world’s leading all-terrain footwear, apparel and equipment brands.

Inov-8 was forged in the hills of the English Lake District in 2003 and now operates in over 60 countries. We pride ourselves in designing high-quality, innovative products in both the running and performance training sectors.

Our origins and footprints remain firmly etched into the muddy British fells. But over the years we have optimized our products to meet the needs of the many terrains we have travelled. From the mountain summits of the Alps and Rockies to the desert wilderness of the Sahara and Antarctica.

Our adventures led us to one truth: The athletes’ interaction with the environment is the most important factor when designing products. This is why our overall sustainability goal is:
“To protect the mountain terrain and global environment we love by reducing and eliminating our products’ negative environmental impact across the entire supply chain, while supporting and enabling sustainable lifestyles in our community and beyond.”

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