Inov-8

Inov-8 is one of the world’s leading all terrain footwear, apparel and equipment brands.

Founded in 2003 and operating in over 60 countries, we pride ourselves in designing high quality, innovative products in both the running and performance training sectors.

Our origins and footprints remain firmly etched into the muddy British fells but over the years we have optimized our products to meet the needs of the many terrains we have travelled.

From the mountain summits of the Alps and Rockies to the desert wilderness of the Sahara and Antarctica, our adventures have led us to one single truth: The athletes’ interaction with the environment is the single most important factor when designing products.

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Brand News

  • Christmas Gear Guide

    Good gear makes a great gift. Check out our suggestions for Christmas.

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  • Last Women Standing

    The film tells the story of inov-8 ambassador and breast cancer survivor Nicky Spinks in her attempt to become the first-ever woman to finish the world’s toughest ultra-distance race, the Barkley Marathons.

    Watch now

  • Inov-8 Roclite best shoe for the Coast to Coast

    Dougal Allan, Coast to Coast Champion 2019, shares why he wears Inov-8 Roclite shoes on this event.

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  • Running Te Araroa for Mental Health

    Brook van Reenen is running the 3,000 km Te Araroa Trail to raise money for mental health.

    Read Brook's story

  • Tips for choosing trail running shoes

    There’s a lot to consider when choosing trail running shoes. Let us help.

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