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Inov-8

Inov-8 is one of the world’s leading all terrain footwear, apparel and equipment brands.

Founded in 2003 and operating in over 60 countries, we pride ourselves in designing high quality, innovative products in both the running and performance training sectors.

Our origins and footprints remain firmly etched into the muddy British fells but over the years we have optimized our products to meet the needs of the many terrains we have travelled.

From the mountain summits of the Alps and Rockies to the desert wilderness of the Sahara and Antarctica, our adventures have led us to one single truth: The athletes’ interaction with the environment is the single most important factor when designing products.

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Brand News

  • Endurance 101 – what you need to know

    During uncertain times, people often seek a challenge, something to focus on.  If you’ve choose an endurance event as your goal, this is what you need to know

    Find out more

  • Home Workouts

    The mountains and gyms will wait but in the meantime, these home workouts from inov-8 will help you #PLAYYOURPART.

    Try these workouts

  • Dougal Allan Blog: Training Update

    Returning to race the Coast to Coast a year after winning my first title had to be a decision based on more than just trying to ‘add another title to my name’.

    Find out more

  • Dougal Allan Blog: Balancing Act

    We are all searching for a balance that allows us to make time and energy for the things we choose to prioritise in our life.

    Read more

  • Dougal Allan Blog: Finish Lines

    Finish lines are not always what you might think. Dougal shares his perspective on what crossing the finish line means to him.

    Read more