Inov-8

Inov-8 is one of the world’s leading all terrain footwear, apparel and equipment brands.

Founded in 2003 and operating in over 60 countries, we pride ourselves in designing high quality, innovative products in both the running and performance training sectors.

Our origins and footprints remain firmly etched into the muddy British fells but over the years we have optimized our products to meet the needs of the many terrains we have travelled.

From the mountain summits of the Alps and Rockies to the desert wilderness of the Sahara and Antarctica, our adventures have led us to one single truth: The athletes’ interaction with the environment is the single most important factor when designing products.

Find a stockistnear you

Brand News

  • Top 10 Ultra Running Race Tips

    What do you need to know about taking part in an ultra running race? Inov-8 asked four ultra running experts for their top tips.

    Find out more

  • The Ruapehu Ring of Fire

    Camelbak, Black Diamond and inov-8 are proud sponsors of the Ring of Fire, one of the most challenging and exhilarating alpine adventure running events in the Southern Hemisphere.

    Find out more

  • Q&A with Spine Race Winner, Jasmin Paris

    On the 16th January 2019, inov-8 ambassador Jasmin Paris made history by becoming the first-ever woman to win the Spine Race outright, obliterating the overall course record in the process.

    Find out more